At the time of going to publish for this website, all the thinking about the website, the images and the texts were jammed and curated by human beings. But, is it going to be the case in the future too, given an AI-generated painting by Jason M. Allen won art award at the Colorado State Fair? This poses interesting questions around the coming role of AI in media across the value chain, between the creators and the consumers. For now, we at U-TO are co-experimenting along with our following product and service portfolio:
Content Rights & Licensing Platform for Intellectual Property Management.
Airtime & Ad Sales Proposal Management System
Broadcast Management System.
Streaming Video Analytics Platform
Targeted TV Advertising for TV, OTT & DVB.
Advanced Subscription Management System.
Cue Sheet Creation & Music Reporting System.
Turnkey OTT VOD Solution
Economic Historian Niall Ferguson, through his 2018 book, The Square and The Tower, makes a curious case between network, hierarchies, and the struggle for global power. We, at U-TO, believe that one needs to dynamically manage the balance between the informal networks and the formal hierarchies. These formal and informal networks are being rapidly ra-hashed by media-technology disruptions across the world. Our journey has been built by carefully nurturing long-lasting relations. We welcome you to meet some of our associates across clients, collaborators, and partners. U-TO is additionally a proud partner to some of the world's leading consulting and SI companies for their global client pool.
Mathematician Alfred Korzybski presented a paper on mathematical semantics in 1931. Through this paper, he popularized the idea of "the map is not the territory". One could say similar thing about Fast Facts. They do give some indicative of U-TO's expanse. But yes, it's only indicative. And in service of the so called "Attention Economy" tech-disruption is both causing and addressing, with narrowing attention spans, here's how you can know us in less than 8 seconds.
Channels Supported
Rights Clearances
( 1mn IP Assests )
( 6000cr )
Revenue Managed
Hours of Original Programming
Outreach to various stakeholders would undergo a massive change in Web3.0 or the metaverse. Matthew Ball, Author of Metaverse, defines Metaverse as a massively scaled and interoperable network of real-time rendered 3D virtual worlds, which can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence, and with continuity of data, such as identity, history, entitlements, objects, communications, and payments. But till metaverse comes on the scenes, we are reaching out via conventional forms of trade meets and also online. We are also working on launching a podcast soon.
Steve Jobs is believed to have said that you can't connect the dots looking forward, you can only connect them looking backwards. We, at U-TO, look back at our history of 23 years and owe our existence to good relationships with people (internally or externally), experimenting along the way, staying true to "problem-solution first and technology second" approach, going beyond designations. We feel humble to have participated in the following customer success stories:
"Signalling" started with the idea of asymmetric information, meaning one party having more or better or different information than the other party. In 1973 Michael Spence's job-market signalling model, (potential) employees send a signal about their ability level to the employer by acquiring credentials. And we believe that different forms of signalling persist during workspace interactions and lifespans. We at U-TO feel humbly committed towards humanizing workspaces even as they have a tendency for becoming more and more dehumanized. We are also constantly thinking about Reinventing the Organization and questioning the basic economic models of creating value and sharing value.
Content Rights and Royalty Management System
With RightsU, it takes just a click to get complete visibility and control of all your media assets. This powerful solution empowers media organizations to manage content at every stage of the assets life. From acquisition to syndication, get complete flexibility, with simplicity and convenience, to manage your asset across multiple platforms, territories, holdbacks and languages.
Additionally, RightsU helps track royalty pay-outs to the Licensor /co-owners, using custom-defined Revenue / Profit Sharing rules.
RightsU presents actionable information to the right people at the right time there by enabling prudent and profitable decision making.
The RightsU Features: Title Maintenance, Content Acquisition, Content Syndication, Finance, Reporting, Security and Workflow Management
The RightsU AdvantageAirtime & Ad Sales Proposal Management System
AdsValU is a yield optimization solution built using Data Science & mathematical algorithms leveraged on Audience measurement and historical analysis of the Channel performance. The system provisions complex Sales Hierarchies to enable approval mechanisms for everyone in the Ad Sales eco system.
AdsValU helps a network to maximize the yield from their ad inventory while maintaining business goals and enhancing the value proposition of the Deal.
AdsValU simply adds more time for the Sales Teams to work on the finer aspects of the Proposal - Deal lifecycle by automating large data requirement & churning functions.
Business Impact:Program Planning powered by Predictive Analysis.
Plan-itU is a highly scalable, powerful solution that provides complete visibility and control over planning of your programming assets. Created with high end data science algorithms and business logic, Plan-itU helps achieve Viewership Goals.
Its unique ability to correlate data from various sources like Viewership Ratings, Rights, EPG, etc, help in efficient Decision Making. Coupled with Predictive Analysis based on historical trends and complex operational logic the application identifies a list of probable High Yield assets.
A comprehensive solution that manages a wide array of business rules and constraints as well as providing a 360-degree view across your competitors library and the performance of their product mix.
Intelligent Reporting:Fully integrated modules for the unique needs of your business
BroadView is a fully integrated, real time system encompassing all Broadcast operations like Programming; Scheduling; Traffic; Ad-Sales; Library functions. Comprehensive solution for Linear as well as Non-linear (On demand) broadcasting.
BroadView offers a wide variety of modules designed to fit your business needs. Anchored to a common database, modules interact seamlessly with a consistent look and feel. Data management is simplified as BroadView is truly integrated at every level.
With integrations to a host of related solutions and devices, BroadView ensures your assets flow seamlessly into and back out of our system.
Some of the key highlights of the solution include:NPAW is the global leader in holistic, end-to-end video intelligence solutions for streaming services with the vision to help businesses visualize their data in new ways, discover insights, and unlock their data’s endless potential.
The NPAW suite combines QoE/QoS with UI/UX, providing visibility of the entire setup clearly to the whole organisation — technical measurement methods in combination with the performance and usability feedback so the operator has a full understanding.
Some key highlights making NPAW the holistic Analytics tool for your streaming business:Castoola core product is an all-in-one platform for targeted TV advertising.
The Addressable TV platform enables monetization of inventory by serving ads on end-user’s:
This allows advertisers to target viewers based on various demographic, geographic, frequential and timeframe factors and deliver personalized ads on TV environment. Broadcasters & TV operators can make use of the technology to improve the UX and unlock an entirely new revenue stream. Using automated ad delivery enables higher conversion rates, increases brand awareness and aids in optimizing the entire campaign execution process to achieve a greater ROI.
Benefits:CRM.COM provides a powerful end-to-end solution complete with subscriber management and billing functions designed to automate, streamline and optimize all billing, financial, operational and CRM processes. It facilitates operators to segment and analyse consumer behaviours through built-in tools, enabling them to offer the right package to its customers throughout their subscriber lifecycle.
Unlock full revenue potential with subscription TV and video monetization (SVOD, TVOD, AVOD, PPV etc.)
Identify users and enforce policies across a multitude of fixed and mobile devices with full management, authentication and usage tracking
Fast and smooth on boarding of multiple OTT and content delivery platforms using CRM.COM's reverse Web API
Enhance monetization via in-app purchases, an important revenue opportunity for providers
Provide a simple, secure and convenient access via a centralized login system by automating Single Sign On
Complete CRM functionality with powerful reporting tools to monitor performance
Soundmouse is a highly sophisticated cue sheet creation and music reporting system that enables broadcasters and other media organisations to outsource (partially or wholly) the painful process of creating cue sheets and reporting them to PROs around the world.
A trusted and proven supplier to the world’s largest broadcasting brands, e.g.: ABC (US), BBC, Discovery, Disney Channel, ESPN, NBC Universal, Nordic Entertainment, Sky, Sony Pictures Television, SVT, Tokyo Broadcast System, Viacom, Viasat, Warner Media.
Soundmouse has been fundamentally rebuilt from the ground up focussing on data I/O, audio-recognition/AI and self-serve configurability. Some key highlights include:
Mangomolo is the leading Full-Service, End to End Technology solution providing broadcasters and content owners with next level Streaming and Video On Demand Platforms.
An all in one OTT platform that not only reduces the work by 80% but also provides you with all the front end client side applications that allow you to reach out to your audience without having to worry about the technology.
Some key Mangomolo Features include:
U-TO Solutions Pvt Ltd (U-TO) is delighted to announce its Silver membership with IABM. This reflects the progressive vision of the company to deliver unmatched business solutions to media industries worldwide in a rapidly-changing environment. The association will help reap many benefits from IABM’s invaluable portfolio of business services and support which include business intelligence, market analysis, technology briefings, best practices, networking, industry leadership, skilled training courses.
To know more visit: https://www.theiabm.org/news/u-moves-closer-global-expansion-iabm-membership/
About IABM:
IABM (www.theiabm.org) is the international trade association for suppliers of broadcast and media technology. IABM facilitates the important networking and interaction between suppliers that shape and define the unique ecosystem of the broadcast and media technology industry.
U-TO Solutions, a media technology company based in India, and Soundmouse, a UK-based music reporting company that specializes in Music Recognition, cue sheet creation & reporting services to the broadcasting industry, have signed a strategic partnership agreement to offer Soundmouse services to the Indian market. U-TO is now an exclusive partner for Soundmouse offerings in India region. U-TO will lead initiatives to create market awareness as well as localization of services to custom fit regional market dynamisms.
Today the market needs accurate reporting of music usage with complete metadata for all content consumption across TV & OTT platforms. The combined strengths of U-TO and Soundmouse will precisely solve the industry wide problem to comprehensively manage and monitor contractual music rights and its adherence with automated programmatic algorithms for music detection and it’s reporting.
With an in-depth understanding of the media industry and significant experience, U-TO delivers unmatched quality and efficiency with its product portfolio, RightsU (Content Rights Management System) and BroadView Software (Broadcast Management System). Soundmouse is a music detection and reporting platform that generates sophisticated cue sheets and other music usage reports enabling broadcasters and other media organizations to outsource (partially or wholly) the painful process of creating cue sheets and reporting them to PROs around the world.
"This partnership is a win-win for the industry as a whole, including all contributors,” said Sumit Suri, Founder and Chief Information Officer of U-TO Solutions. “The partnership resonates industry sentiments and need for better rights and royalty management. Governing bodies like IPRS are actively running campaigns to educate the market and create artist awareness on copyrights. The joint collaboration brings together U-TO’s in-depth business understanding of Indian M&E practices and Soundmouse’s proprietary audio recognition technology used by leading world broadcasters, media organizations, and PROs. This will meet a dire need for Indian M&E industry to declutter copyright-related hassles."
"Brands are increasingly connecting with consumers in India in this digital age through music," Mark Vermaat, Head of Business Development at Soundmouse, said. "As a leading music detection company in the world, we are happy to enter the Indian market in partnership with U-TO who bring a tremendous amount of experience and local market intelligence. This will bring unparalleled advantage to the Indian music broadcast industry."
"U-TO brings Soundmouse via an exclusive partnership to India," added U-TO's Sumit Suri. "It's one of the most technologically advanced solutions in the space of music detection and is a naturally complementing solution to our existing rights management platform, RightsU."
U-TO and Soundmouse jointly answer two major challenges of music rights for broadcasters, publishers and collecting societies – managing adherence to contractual nuances and monitoring music usage. The solution will generate accurate cue sheets that will ensure accurate royalty payouts to music rights holders and the pre-emptive usage adherence mechanisms will considerably reduce IP rights violations and grievances between broadcasters and music labels. This partnership is expected to be an overall game changer for the music industry.
